I want you to understand the structure and system on which every money making website is built on.
It’s called a “sales funnel” or as I prefer “an automated online sales system”.
The objective is to attract new potential customers, have them give you their email address (very important so you can send further marketing messages) which they give you in return for you giving them something of real value to them.
Too many ‘Gurus’ who are still selling courses and seminars that rely on psychological tricks aimed at getting people to buy ever more expensive products and services. Today you must give your subscribers and customers quality and valuable content or you will be ‘found out’ if you don’t give your prospects value and results “in advance” of a sale.
Due to social media, and the high use of mobile devices, people are sharing information, good and bad, that flies around the world faster and faster – if you are a trickster or phony you will be found out!!
Here is a very quick explanation of the key elements of the automated online sales system in a little more detail.
PEOPLE - you need to think about who your audience is, what subject will your website be about (Your Industry Niche), is there a large group of people interested who will pay money for your product? One common factor about products or services is that they solve a "problem" or "need" for your customers, your job is to identify this problem or need and offer a "solution" (your product/service) When you have decided, after carrying out the necessary research, you then have to contact this group (Traffic) and guide them to your first page (Landing Page or Opt in Page).
LANDING/OPTIN PAGE - This is the first contact you will have with your prospective customer, you have a limited time to grab their attention. One way is to offer them some useful and/or valuable information in the form of a free gift, this is an incentive for them to give you their email address (This is important).
FREE GIFT - This should be about the same subject matter as your product or service, it should also offer the opportunity of your prospective customer getting some immediate results towards the solution they are seeking. Within the free gift you will also have an explanation about how your product or service solves the problem, or need, and links to the sales page. Your free gift can be delivered instantly on a "Thank You Page" or automated email.
OPTIN TO YOUR MAILING LIST - Once you get them to enter their details into the opt-in form you will have in place an automated system that will deliver emails with additional useful information (An Autoresponder) and contain "Calls to Action" to encourage them to visit your sales page and check out your offer.
SALES PAGE - This will explain how your product or service offers benefits to your customer, you must create this to explain "WIIFM" (What's in it for me).
You must look at your product or service entirely through the eyes of your customer to understand how to communicate with them (don’t just talk about how ‘good’ you are). Remember people will only by a benefit to themselves!
The product or access to your service will be immediate in the case of it being digital or you will give instructions on the next steps by instant email if it is a physical product or offline service.
PAYMENT - You will need to have a method of collecting online payments in place such as PayPal or a merchant account from your bank. Being paid in advance is a really good benefit for you using online techniques.
